Millford is now known as Brand Potential.

Since joining the Candid Platform we soon discovered a shared drive, skill, and mindset with our sister agency Brand Potential. We saw a fantastic opportunity to grow. Building on their know-how of consumer insights, innovation, and strategy and our creative and brand-building skills.

And so, we made it official! We are now, proud to be, Brand Potential. The same dedicated creative team, delivering the same great work, but with a new name and logo.

We exist to transform brands for the future, locally and globally, by combining commercial and creative thinking.
 

What makes us commercial and creative?

We bridge the gap between strategy and execution, with a multidisciplined collaborative team with combined skills of:

• Brand naming, identity & design

• Brand strategy, positioning, portfolio, and architecture

• Ideas, inspiration & innovation

• Insight & Foresight

• Data & Analytics