Repositioning and visual identity


A visual identity that matches your story.

“Pokon used to have a rather masculine, authoritative voice that was technical and rational, but the vast majority of our target group are female.”

- Emiel Koops, Head of Marketing Benelux Evergreen Garden

A solution for every type of consumer

Pokon is growing within all segments in a stable market, retailers following the DIY principle perform 20% better on average, and consumers have found a solution for all their gardening needs.

“We have learnt that our target group consists of various subgroups, each of which comes with its own needs, preferences and buying motives. It was up to Pokon and Millford to develop different messages to reach these distinct customer segments.”

- Emiel Koops, Head of Marketing Benelux Evergreen Garden
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Grow your brand's results.

Let's work together.
Contact us for new business, questions, or to schedule a visit to our studio in Leiden.