Brand Creation, Naming

Pure Piraña

Helping the Heineken company build 
a new category around the world.

We brought in the Millford team right at the start of our concept development exercises to directly conceptualize the ideas we generated. This approach helped us to develop the proposition in a short period of time.

- Richard Grosmann - Brand Manager Design

An equally refreshing outcome

We delivered a quick turnaround for a new global brand launched in 10 countries. With a strong, core product portfolio and 2 new propositions on their way to a shelf near you.

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Time to refresh your brand.

Let's work together.
Contact us for new business, questions, or to schedule a visit to our studio.