Entering a new category on a global scale.
Following its sudden rise to stardom, the hard seltzer market in the US is now evolving and maturing. Combined with its unique proposition of the ‘low everything – too good to be true beverage’, it’s time for the rest of the world to have a taste as well.
Together with Heineken, we embarked on a journey to create the first truly Global Hard Seltzer brand. What could we learn from early innovators, what fueled the success of the emerging category and how could we leverage this into a global brand?
Our hands-on way of working enabled us to create the brand and design, while simultaneously gathering input from local consumer research: first on brand positioning, and then, on brand and packaging design. The powerful assets not only create a vibrant look and feel but also make the brand instantly recognizable on a global scale. Just jump in and take a sip…