Brand Potential Talks: What is the best part of your job?

by Brand Potential - March 2024

What is the best part of your job?

The best part is that it doesn’t feel like work. To me, designing is like solving a puzzle. How can I fit all the elements on my canvas in the best way, tell a story and make it look appealing and believable? Every single day, I can spend my time solving these puzzles and designing new packaging – something very tangible that can help consumers navigate on pack. Something that you can actually see in a store and hold with your own hands.

While doing that, I get to work with the best (food) photographers, retouchers and illustrators out there. They’re a talented bunch of people that help realizing concepts and take every design to the next level. They help me grow as a designer with every project.

From time to time, you get a difficult puzzle you struggle to solve. And believe me, I’ve struggled many times over the past few years! And hopefully I will struggle a lot more in the years to come - because those are the moments when you learn and grow. You’re working on the edge of what you can do, the edge of what you know or do not know… Yet!

A few years ago, I was struggling on a project. My mentor at the time said “Right now, it feels as if you’re cycling up a hill. Keep going, you will reach the top soon and the way down will be so much easier.” He was right, and I learnt a lot working on that particular project. I really wanted to do it, but at the same time I was scared. So I did it scared.

Lucky for me, I’m surrounded by a team that wants to see me thrive. Together, we aim to always achieve the best result. So, if I’m not sure how to solve my puzzle, I can always rely on my team to hand me next piece and show me where it should go.

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