Management team expansion at Brand Potential NL

by - May 2023

In April 2023, the management team of Brand Potential Netherlands, consisting of Sanne van Kuijk (Managing Director) and Fraser Warren (Commercial Director), was expanded with the addition of Guillaume Furminger as Creative Director.

Brand Potential NL is experiencing rapid growth. The agency has recently added a number of fantasticnew clients to its portfolio, including Rotterdam The Hague Airport, Halwani Brothers, Restocks andTropicana. From July 2023, Brand Potential will also assume the role of lead design agency for Albert Heijn.

This means it’s time to call in reinforcements on all fronts. Guillaume brings a versatile, creative background and a clear vision regarding the role of design to the table. With international experience in industrial design, innovation strategy, packaging design, branding, 360 brand communication and social impact, Guillaume is a terrific addition to Brand Potential NL’s fast-growing team.


Quote Sanne van Kuijk, Managing Director Brand Potential NL
“Brand Potential is the place where commerce and creativity meet. Where consumer research and insights, innovation, strategy and design blend 
seamlessly together. It’s where the gap between strategy and creation is bridged. 
If anyone can contribute to this, it’s Guillaume.”

Quote Guillaume Furminger, Creative Director Brand Potential NL
“These are exciting times for Brand Potential. The agency is growing, and our creative portfolio continues to expand. I look forward to using my innovation and design experience to further increase our creative output. My goal is to strengthen Brand Potential’s market position and showcase our diversity in terms of talent and creativity.”


Photo (from left to right): Fraser Warren (Commercial Director), Sanne van Kuijk (Managing Director),Guillaume Furminger (Creative Director)

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